Britain-based digital asset and trading platform provider Copper.co is stepping into the United States market subsequently appointing Glenn Barber equally head of sales and development. Barber's appointment to lead the new U.S. role comes every bit "the next step in the company'due south expansion" strategy.

Headquartered in London, Copper.co has managed to raise $84.3 million through funding rounds, with the latest being a Series B investment that helped the company heighten $50 meg. Every bit reported recently by Cointelegraph, the previous funding also saw the interest of Alan Howard, a billionaire hedge fund managing director who led a $25-1000000 extension in the mix, bringing upwards the funds to $75 million in total.

Citing Howard'southward investment, Copper stated that the "additional funding signals the growing interest and endorsement from the traditional finance sector in crypto assets."

Glenn Barber, former main institutional officer of Voyager Digital, will be joining hands with business organisation development directors Doug Bilyk and Betty Sharples to "brand Copper the number ane choice for Us institutions" toward crypto trading, safeguarding digital avails deeply, and "to make the most of trading opportunities via ClearLoop."

Related: FTX crypto commutation integrates institutional trading tool ClearLoop

While small-scale investors have shown concerns over the subpar performance in crypto prices, large investors seem to take doubled down on their bets on global crypto adoption.

Copper reportedly announced to direct its recent fundings to onboard traditional financial institutions into crypto infinite. The company's ClearLoop service recently got integrated with FTX crypto exchange to assist Copper'south asset managers access crypto offerings, including options, futures, markets and tokenized stocks.

Howard also made headlines for a recent $12-million investment on Kikitrade, a crypto investment platform out of China. As reported by Cointelegraph, the Chinese startup intends to use the funding to spread its roots across Australia, Hong Kong, Taiwan and Southeast Asia.